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Manager, Bank Product Marketing
Location:
Charlotte, NC
Description:
The Manager - Banking and Cash Solutions Product Marketing and is responsible for developing and executing content strategies (marketing, communication, and training) for banking products within Wealth Management Solutions at Ameriprise Financial. This role will support efforts designed to increase awareness, understanding and sales of Wealth Management Solutions with advisors, clients, and sales consulting groups. This position reports to the Sr. Director - Product Marketing and Communications.If you are not located close to a physical office, remote work is considered for qualified candidates. Key Responsibilities Develop content strategies to increase awareness and drive growth of Wealth Management Solutions. Create content to support investment products initiatives. Work with large cross-functional teams across the organization to ensure alignment and integration. Plans, writes and implements content strategies and tactics that support integrated plans. Works individually or with a team to prepare marketing collateral, communications, sales literature, training materials, social media releases, etc. Serve as primary liaison with internal partners - legal, compliance, creative services, production services, product development, sales strategy, trading desk, etc. Drive measurable program results. Track program participation and results and provide recommendations for improvements, execute approved recommendations quickly across the organization to ensure alignment and integrations. Required Qualifications 5+ years' experience in investments or non-financial product Marketing and Communications Bachelor's Degree in Marketing, Communications or equivalent in a related field Active FINRA Series 7 or the ability to obtain in 120 days. Strong, demonstrated writing skills -- including content research and audience strategies Proven ability to motivate and influence internal partners Demonstrated ability to work as a leader within teams and ability to collaboratively influence others Exceptional marketing, communication, training, project management and organizational skills Experience in developing and implementing dynamic content strategies Familiar with assessing campaign performance and using data to maximize results Capable of interacting with variety of individuals cross-organizationally Must be a self-starter, solution-focused and have ability to work independently Proven ability to think fast, respond quickly and learn quickly in a fast-paced environment Preferred Qualifications Strong knowledge of investments and/or financial products and services (i.e., advisory solutions, alternative investments, capital markets, retirement plans) Knowledge of design and email marketing automation tools (e.g., Eloqua, Salesforce Marketing Cloud, Adobe Creative Suite) About Our Company We're a diversified financial services leader with more than $1 trillion in assets under management and administration. Our team of 20,000 people in more than 20 countries advise, manage and protect the assets and income of more than 2 million individual, small business and institutional clients. We are a long-standing leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial Services, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law. Full-Time/Part-Time Full time Exempt/Non-Exempt Exempt Job Family Group Marketing/Product Management Line of Business FPPS Wealth Management Solutions PDN-9c09add5-5f2f-4ba1-8e21-d7a415f74480
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More About this Listing: Manager, Bank Product Marketing
Manager, Bank Product Marketing is a Advertising & Marketing Marketer Job at Ameriprise Financial located in Charlotte NC. Find other listings like Manager, Bank Product Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.
Manager, Bank Product Marketing is a Advertising & Marketing Marketer Job at Ameriprise Financial located in Charlotte NC. Find other listings like Manager, Bank Product Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.